We’ve worked with many tech companies over the years. Often, we are challenged to not only communicate their brand promise, but also to help prospects understand and embrace the new technology their product(s) uses. In the case of Vonage, VoiIP services were just starting to enter the market and Vonage hired us to help them gain a foothold in this wide-open industry. As was the case with our relationship with AOL, we proved our effectiveness in direct mail, then went on to help them in just about every other facet of their marketing.
This acquisitions piece achieved double-digit increase in response and was one of many direct mail packages that helped Vonage grow their subscribers from 1 million to 2.4 million in a little over a year.