Archive for December, 2011
The third in a series of mini-documentaries highlighting the incredible work of United Cerebral Palsy of Nassau. It’s been our honor and pleasure to help them with pro bono marketing, volunteering, and donations. So we know first hand how critical their services are. And these documentaries help people outside see what we’ve seen. Take seven minutes out of your hectic day and watch this. You will feel thankful. Inspired. And maybe even moved to give back.
One issue large membership organizations face is retaining their member base. Here’s an example of our retention marketing and creative. This ad was created for AARP to be placed in their AARP Magazine. The purpose of the ad was to show AARP members the broad value of their membership. Like a reminder that there are benefits they have access to that they might not be taking advantage of.
We wanted the ad to look like an editorial piece and something that the reader might engage with. Bright colors were used to make the ad seem fun and inviting – and also give it somewhat of a subway map look.
December 9th, 2011
We love the idea of using a smartphone to decode a secret message (much cooler than the red cellophane you used to get in a cereal box). Come on – aren’t you dying to know what this one says? (Oh, and we made this into a T-shirt, too – so you can delight and offend friends and strangers on the subway. Buy it here!)
December 9th, 2011
Autumn Reflection (oil on board 11″ x 14″) is a recent painting of Dave’s which pushed his visual skills to the limits as he attempted to capture the reflective effect of water on a scene.
Our client, a startup seeking funding via Kickstarter, wanted to showcase their newly-developed product to potential investors — but needed to do so efficiently. So using the principles themselves as narrators, we created a super-efficient video production that looked great but didn’t break the bank.
The first in a series of mini-documentaries, The Artist Brief is meant to give a glimpse into the life of todays working artists – including painters, sculptors, writers, musicians, and more. We are currently producing these featurettes funded by our love of the subject matter, but hope to catch the interest of a TV station looking for a small featurette to fill air time.
We filmed this particular segment on a stunningly perfect autumn day. The location was an estate in Nissequogue Long Island overlooking Stony Brook Harbor. Both the setting and the autumn light and colors helped in capturing the sheer beauty of what it can be like to be a plein-air artist. The subject, Long Island artist Doug Reina, allowed us to film him working on a painting from start to finish. As is usually the case, there was so much amazing footage that was “left on the editing floor”.
The entire piece was filmed in one day using a Canon 7D with mostly natural light. It rained for the following three or four days following the shoot which put an end to the foliage. Seems we caught our window of opportunity big time. A second segment is currently in the works.
Working closely with Jim Lennon Photography, we provided b-roll footage of Motorola’s new RFID scanner product for use in online demos and press footage.
We were hired to create a multimedia-rich demo site for Dr. David Williams, a key player in vitamins, supplements and health products for a mature audience. The site was designed to walk customers and potential customers through the advanced functionality of the new company website. Voiceovers were recorded to make the process as easy as possible. When a product’s customers are older, a fast-paced, loud multimedia demo can be counterproductive. This demo uses a slower pace, larger text, and simple concepts.