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Neustar Web Video

Project
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For the company’s 2013 campaign, we created a series of bold, challenging messages that could be easily be extended for many uses — in this case a series of videos for expanding web banner ads.

A Blast From the Past. Literally!

May 30th, 2012

DIRCKS

time-travel-clock

I got an email today — from May 2006. And it was from myself.

After reading the email, I remembered: exactly six years ago, a friend and I made a bet I had completely forgotten about until this morning:  “by 2012, what would the ‘convergent device’  look like? Would it be  A.) A small day-runner sized device that has Internet phone and computing abilities?  Or  B.) More of a uber-blackberry device that takes the phone, mobile mail, computing programs, MPS, and digital camera rolled into a slightly-larger than a palm?”

So we had this bet — but who could remind us six years in the future  to settle the bet and collect the winnings?

Enter: FutureMe.org

Yes — we found an unbelievably cool (and free) site out there that will send email to your future self on any specific date up to 50 years from now. People use it to ponder if their future selves will reach their goals, remind themselves to pay taxes, encourage themselves with advice as they get older, and see if their predictions come true (like me and my friend). Go to the site and read some of the letters — they’re awesome. Here’s a sample:

Graduation!
Dear FutureMe,
So man, how’s it going. You probably wouldn’t like me now because I’m so much younger than you but anyways i wanted to say CONGRATS on making it through highschool. Are you still with Chelsea?? You shouldn’t ever let her go. L8ter sk8ter
>> sent 2 years into the future, to May 7th, 2007

Re: Graduation!
Dear PastMe,
You are right, I wouldn’t like you much. Chelsea is a total bitch. GET OUT OF THAT RELATIONSHIP AS SOON AS POSSIBLE. Hey just so you know, Kirstie Zook has a crush on you. I know, crazy. She becomes a gorgeous young woman and yes, you two do fall in love. Later.
>> response from June 6th, 2007, sent 2 years into the past, to April 18th, 2005

 And send one yourself. There is a strange, but very satisfying feeling in being surprised by an email blast from the past.

(P.S. So who do you think won the bet about the convergent device? There’s a dollar riding on it.)

The Artist Brief: Andy Mac

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The second in a series of mini-documentaries, The Artist Brief is meant to give a glimpse into the life of todays working artists – including painters, sculptors, writers, musicians, and more.

UCPN Film: “You Can Do Anything”

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The third in a series of mini-documentaries highlighting the incredible work of United Cerebral Palsy of Nassau. It’s been our honor and pleasure to help them with pro bono marketing, volunteering, and donations. So we know first hand how critical their services are. And these documentaries help people outside see what we’ve seen. Take seven minutes out of your hectic day and watch this. You will feel thankful. Inspired. And maybe even moved to give back.

Click here to visit UCPN.

AARP The Magazine

Project
AARP The Magazine - Advertising

One issue large membership organizations face is retaining their member base.  Here’s an example of our retention marketing and creative. This ad was created for AARP to be placed in their AARP Magazine. The purpose of the ad was to show AARP members the broad value of their membership. Like a reminder that there are benefits they have access to that they might not be taking advantage of.

We wanted the ad to look like an editorial piece and something that the reader might engage with. Bright colors were used to make the ad seem fun and inviting – and also give it somewhat of a subway map look.

QR Codes make cool secret messages.

December 9th, 2011

DIRCKS

DIRCKS - Purveyor of Fine QR Codes

We love the idea of using a smartphone to decode a secret message (much cooler than the red cellophane you used to get in a cereal box). Come on – aren’t you dying to know what this one says? (Oh, and we made this into a T-shirt, too – so you can delight and offend friends and strangers on the subway. Buy it here!)

Autumn Reflection

December 9th, 2011

DIRCKS

Autumn Reflection - An Original Painting by Dave Dircks

When he is not dreaming up the next “Where’s the Beef?”, Dave sometimes spends time doing the very thing he went to NYC’s School of Visual Arts for – painting.

Autumn Reflection (oil on board 11″ x 14″) is a recent painting of Dave’s which pushed his visual skills to the limits as he attempted to capture the reflective effect of water on a scene.

Secodish: An Investor Invitation

Project
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Our client, a startup seeking funding via Kickstarter, wanted to showcase their newly-developed product to potential investors — but needed to do so efficiently. So using the principles themselves as narrators, we created a super-efficient video production that looked great but didn’t break the bank.

The Artist Brief: Doug Reina

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The first in a series of mini-documentaries, The Artist Brief is meant to give a glimpse into the life of todays working artists – including painters, sculptors, writers, musicians, and more. We are currently producing these featurettes funded by our love of the subject matter, but hope to catch the interest of a TV station looking for a small featurette to fill air time.

We filmed this particular segment on a stunningly perfect autumn day. The location was an estate in Nissequogue Long Island overlooking Stony Brook Harbor. Both the setting and the autumn light and colors helped in capturing the sheer beauty of what it can be like to be a plein-air artist. The subject, Long Island artist Doug Reina, allowed us to film him working on a painting from start to finish. As is usually the case, there was so much amazing footage that was “left on the editing floor”.

The entire piece was filmed in one day using a Canon 7D with mostly natural light. It rained for the following three or four days following the shoot which put an end to the foliage. Seems we caught our window of opportunity big time. A second segment is currently in the works.

Product Photography for AARP

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