Working closely with Jim Lennon Photography, we provided b-roll footage of Motorola’s new RFID scanner product for use in online demos and press footage.
We were hired to create a multimedia-rich demo site for Dr. David Williams, a key player in vitamins, supplements and health products for a mature audience. The site was designed to walk customers and potential customers through the advanced functionality of the new company website. Voiceovers were recorded to make the process as easy as possible. When a product’s customers are older, a fast-paced, loud multimedia demo can be counterproductive. This demo uses a slower pace, larger text, and simple concepts.
You’ll need those funky cyan-red paper 3-D glasses to enjoy this video, but it’s totally worth the phone call — contact Rob at 631-584-2274 x111 and he’ll ship a pair right out to you.
World-renowned instrumentalist Adam Rafferty tours the globe playing his unique acoustic finger style at clubs, festivals and concert halls. He is also passionate about teaching his style of guitar playing to audiences hungry to learn and advance their own skills.
To broaden his reach and influence, Adam has come to us for three years now to film, record, produce and execute full length instructional DVD’s which he sells on his website www.adamrafferty.com. We were told that his sales have consistently outperformed his expectations. And being sudo-musicans ourselves, we enjoyed working with such a top-rate talent.
For a government contract client, we created a 4-hour instructional DVD for assembling one of their complex devices. Please contact Rob at firstname.lastname@example.org to discuss.
When budgets don’t allow for live-action footage, clients come to us for animated, graphic-only spots that catch the viewers eye as much as the live action would. The trick is to combine individuals with strong motion graphics skills with individuals with strong storyboarding skills (rarely do both skills exist in one individual). These spots were so successful at achieving this goal that Charter continued to come to us for more and more.
Sometimes our job is to work within strict, esthetic guidelines while stretching the boundaries to create something that visually grabs people and gets results. Here’s a good example of that delicate balancing act:
To supplement the marketing tactics for her line of books, the folks at Martha Stewart Living approached us to write, design and execute direct mail campaigns. It was both a thrill and a challenge working with such a high-profile client. Their attention to brand consistency forced us to design within very strict graphical rules. Dircks was the only team to balance performance with aesthetic to create winning direct mail and print advertising for 4 years.
How do you get a company from 5 million subscribers to 25 million subscribers? You flood the world with FREE Trial CDs and you test, test, test! That’s exactly what we did for America Online. For over ten years, Dircks was AOL’s leading creative agency, creating high response rates not only in the thousands of direct mail packages we created, but also in other medias including advertising, in-store, outdoor billboard, interactive, multi-media and co-marketed promotions.
The key to our success? The incessant desire to beat our own creatives time and time again. That means constantly analyzing test data and trend data and dipping it do a deep well of creative ideas and capabilities.
We’ve worked with many tech companies over the years. Often, we are challenged to not only communicate their brand promise, but also to help prospects understand and embrace the new technology their product(s) uses. In the case of Vonage, VoiIP services were just starting to enter the market and Vonage hired us to help them gain a foothold in this wide-open industry. As was the case with our relationship with AOL, we proved our effectiveness in direct mail, then went on to help them in just about every other facet of their marketing.
This acquisitions piece achieved double-digit increase in response and was one of many direct mail packages that helped Vonage grow their subscribers from 1 million to 2.4 million in a little over a year.